Strategically located between Brisbane City, the Brisbane Domestic and International airports and along the Brisbane River – Northshore is Queensland’s largest waterfront urban renewal precinct.
Northshore provides a dynamic backdrop for a variety of indoor and outdoor events, easily accessible by car, public transport, foot and bicycle with more than 1 million visitors per annum, supported by 19,500m2 of retail, commercial services and facilities.
In 2020 – one of the most challenging years for the event industry due to the global COVID-19 pandemic – Northshore, in collaboration with Pedestrian Group delivered the premium Disney+ Openair Cinema experience to 6,980 attendees.
In a COVID-19 environment, the delivery team faced several challenges including social distancing measures, increased hygiene requirements for public events, and travel restrictions. However, through strategic collaboration the team was able to overcome each obstacle to deliver a successful activation from 15 September to 19 October 2020.
A COVID-safe delivery model was created by pivoting from the usual Openair Cinema experience of an outdoor picnic, bean bag and lounge seating to a COVID-safe drive in experience. The new model allowed attendees to view Disney movies from the comfort of their vehicle’s which were strategically spaced to ensure privacy and minimise noise from one group to another.
The Disney+ Openair Cinema was hosted at the Northshore riverside event space – a 23,781m2 outdoor space, providing ample room to adhere to COVID-19 restrictions and deliver a unique and immersive event experience.
Food and beverage options were provided via COVID-safe and certified operators and movie goers enjoyed pre-show entertainment such as circus performers, sing-a-longs and Disney themed photo opportunities, in accordance with social distancing measures.
Easy accessibility to the event from the Brisbane CBD as well as ample staff members onsite to assist with regular cleaning and crowd control ensured a smooth experience for the more than 6,000 attendees with 88 per cent of attendees saying they would recommend the event to family and friends.
The results of this bespoke event demonstrated a demand for more family friendly outdoor events on Brisbane’s north side. Northshore is uniquely positioned to deliver immersive activations across their Riverfront and Collective event spaces in 2021.
Riverfront event space
Northshore’s Riverfront event space offers a 23,781m2 blank canvas with 150 meters of prime river frontage and sweeping views of the Brisbane CBD. The site is fully serviced and fenced with two vehicle access points and onsite parking. Past events held at this space include Cirque du Soleil, The Inflatable Factory, Containerval, Eat Street Markets and SEQ Blockarts.
For event enquiries contact Northshore’s Precinct Manager
Economic Development Queensland
0411 659 816